The tourism sector is facing current and future challenges in order to fully return to normality and maintain the growth of an activity that is one of the key drivers of the economy. Not only are these challenges inevitable, they are necessary to consolidate our growth and influence and that of all the sector’s players. Reinforcing and diversifying the traditional concept of tourism implies a decisive commitment to leisure tourism.
We are aware of the importance of tourism in our country and of the current and future challenges facing the sector following the pandemic in order to fully return to normality and maintain the growth of an activity which is one of the key drivers of the economy. Not only are these challenges inevitable, they are necessary to consolidate our growth and influence and that of all the sector’s players. Reinforcing and diversifying the traditional concept of tourism implies a decisive commitment to leisure tourism.
The digitalization of the sector is one of the indisputable demands of tourism, with a hyperconnected client and one subjected to constant insights from multiple channels. Our journey with Tixalia began by confronting this future in February 2011, with e-commerce that was still raising doubts and making a timid appearance on the web, a project which has managed to reinvent itself in order to adapt to the huge demands of leisure and all the opportunities afforded by this market.
Tixalia was built on the experience of the client of the so-called leisure venues, by actively listening in order to create its own, unique, technological tool, to cover not only online sales but all our clients’ needs, and those of amusement parks and leisure spaces.
First of all came the digitalisation of the online sales of our parks and, naturally, new synergies emerged with distributors and then there was a need to simplify all the processes. At this point, we were able to improve the offer of all our products to become not only leaders in automation but also in the optimisation of costs.
In order to become a reference in this sector that is moving forward at great speed, we inevitably had to recognise the huge importance of distribution. In a sea of competitors in retail sales targeting the end customer, the key to our boon was converting to being a wholesaler, focusing the huge diversification of the sale of tickets on our strong points: the professionalism of the specialist team and our new technology.
This positioning of the business has always revolved around this technological strength, which adds value in each of the teams’ work area, on the basis of improvement, automation and cost optimisation.
The company’s leisure business implies looking after our partners and their clients, be they suppliers or collaborators. It entails commitment to their product, their image and the communication of their messages, familiarity with their policies, meeting their deadlines and applying our avantgarde system to their own tools. It has resulted in excellent sales commissions for all those concerned, together with agile and constant communication required by this world.
Our technology system is constantly adapting to the needs of each of our providers and their clients in order to help the end consumer access the entire offer of products, and we are responsible for connecting this infinite universe of options and proposals.
Currently, Tixalia is completing these leisure experiences with activities relating to the destination, involving the interconnection of accommodation, experiences and means of transport. What’s more, it does so differentially, with customised packages at destination and more appealing activities adapted to each profile thanks to a catalogue with over 1,000 references that take in theme parks, tours, sports, culture and gastronomy and which has been built up step by step throughout our history.
